I have implemented a new Subscribe feature which allows readers of this blog to subscribe for free and be emailed when new posts are added.
This new feature is powered by FeedBurner and only took a few minutes to implement. Not only does this service send my subscribers updates via email, but it also provides many other services to monetize and promote my blog. Last year Google purchased FeedBurner for a rumored price of $100 million, although Google will not confirm the price. This is another great example of the many free services which Google provides to small businesses for free. See my recent blog on this topic.
FeedBurner is the leading provider of media distribution and audience engagement services for blogs and RSS feeds. FeedBurner tools help bloggers, podcasters and commercial publishers promote, deliver and profit from their content on the Web.
- According to Nielsen/NetRatings, FeedBurner is growing faster than MySpace and Digg with 385% traffic growth.
- Total feeds: 1,507,966
- Number of publishers: 846,311
- Number of podcast and videocast feeds: 207,436
Google was visionary with this acquisition, jumping in as a market leader in feed-based advertising. This is a newer type of advertising which attaches contextual advertising to email and RSS feeds. Google can afford to give away this amazing service for free because it hopes the feed owners will choose to use Google Adsense to monetize their feeds, which can now be conveniently done in FeedBurner, with the click of a button.
Posted on April 3rd, 2008 by admin
Filed under: Google, Internet Marketing, Mergers & Acquisitions
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