A viral coefficient is the number of new community members, on average, that each community member brings to the community. A viral coefficient of 1 means that each member will bring 1 additional member to the community. One of the secrets to quickly grow social media properties is to maintain a viral coefficient greater than [...]
On Tuesday, January 26th we launched Viajamos.com.br, a Brazilian travel social network. We created this site for Azul, a Brazilian airline.
The site was launched at Campus Party, a huge technology event in Sao Paulo 11 days ago. Since that time, we have seen exciting viral growth. Within the last hour, the 30,000th person registered to [...]
A few months ago I built GenealogyWise.com for one of my clients. GenealogyWise is a social network for people interested in researching and sharing their genealogy or family history. In just a few months, this social network already has 3,000+ member-created groups on genealogy topics, 14,000+ registered members and large amounts of user-generated content.
One of the [...]
For years, one of my goals has been to help create one of the 100 most popular web properties. Since last August I have been privileged to spend much of my consulting time working for a client named FamilyLink, the world’s largest family-related social network. FamilyLink operates the We’re Related Facebook application, which is the [...]
Each year, the Mesa Arizona LDS Temple hosts the largest annual, outdoor easter pageant with hundreds of cast members, an enormous set, and amazing costumes and music. The pageant has been held annually for 70 years, and I have had the privilege of attending many times.
This year, in addition to the pageant itself, the [...]
When you want to buy a new car, do you go to the auto manufacturers’ websites (i.e. Ford.com or Chevrolet.com) to find out which vehicle is the best, or would you prefer to go to a 3rd-party auto website where you could read hundreds of car reviews and ratings by vehicle owners? Which information [...]