A viral coefficient is the number of new community members, on average, that each community member brings to the community. A viral coefficient of 1 means that each member will bring 1 additional member to the community. One of the secrets to quickly grow social media properties is to maintain a viral coefficient greater than [...]
Posted on March 1st, 2010 by Nathan Gwilliam
Filed under: Online Communities, Social Media, Social Networking, Viral Marketing, e-Business | 1 Comment »
On Tuesday, January 26th we launched Viajamos.com.br, a Brazilian travel social network. We created this site for Azul, a Brazilian airline.
The site was launched at Campus Party, a huge technology event in Sao Paulo 11 days ago. Since that time, we have seen exciting viral growth. Within the last hour, the 30,000th person registered to [...]
Posted on February 6th, 2010 by Nathan Gwilliam
Filed under: Internet Marketing, Online Communities, Social Networking, User-Generated Content, Viral Marketing, e-Business | No Comments »
“Approximately once a decade, a radical new technology emerges that fundamentally changes the business landscape. In every case, regardless of prior competitive dynamics, businesses that understand and appropriately adopt the technology win, while those that fail to do so lose. In the 1970s, this was mainframe computing. IN the 1980s, it was the PC. In [...]
Posted on September 8th, 2009 by Nathan Gwilliam
Filed under: Business Management, Entrepreneurship, Internet Marketing, Monetization, Online Communities, Social Media, Social Networking, User-Generated Content, e-Business, e-Commerce | No Comments »
For years, one of my goals has been to help create one of the 100 most popular web properties. Since last August I have been privileged to spend much of my consulting time working for a client named FamilyLink, the world’s largest family-related social network. FamilyLink operates the We’re Related Facebook application, which is the [...]
Posted on June 25th, 2009 by Nathan Gwilliam
Filed under: Business Management, Innovation, Viral Marketing, Web Analytics, e-Business | 1 Comment »
In my digital monetization consulting, I have worked for two companies that are far too dependent on other businesses that own or control key assets on which my clients rely. One client is completely dependent on a publishing company that has a virtually monopoly on the niche publishing market of my client. The publishing company [...]
Posted on April 27th, 2009 by Nathan Gwilliam
Filed under: Business Management, Entrepreneurship, e-Business | No Comments »
How can we use digital media and technology to fight world hunger?
On average, about 16,000 children die from hunger-related causes each day, or one child every five seconds. About 5.8 million children die from hunger-related issues each year, about double the total population of the state of Utah. (Source: Black, Robert, Morris, Saul, & Jennifer [...]
Posted on March 21st, 2009 by Nathan Gwilliam
Filed under: Charity, Domain Names, Ending Poverty, Giving Back, Hunger, Microlending, Social Enterprise, e-Business | 1 Comment »
I’m doing consulting work for a new social network for LDS business professionals. We’ve thought of names such as LDSnetworking.com, LDSnetwork.com, LDSconnection.com, LDSprofessionals.com, LDSlink.com, LDSspace.com, LDSconnections.com, LDSBizLink.com and vartions conaining “Mormon” and “LatterDay” instead of “LDS”. The owner would love something less literal, such as TheHive.com (but that’s already taken). He’s offering $500 for the [...]
Posted on March 10th, 2009 by Nathan Gwilliam
Filed under: Social Networking, e-Business | 1 Comment »
I recently finished Made to Stick, by Chip Heath and Dan Heath and thoroughly enjoyed this book. One of my favorite portions described the “Mother Teresa Principle”. One of this saintly woman’s famous teachings was, ”If I look at the mass, I will never act. If I look at the one, I will.”
Made to Stick talks [...]
Posted on January 10th, 2009 by Nathan Gwilliam
Filed under: Adoption, Charity, Ending Poverty, Entrepreneurship, Ethics, Giving Back, Global Orphan Crisis, Innovation, Microlending, Social Enterprise, e-Business | 5 Comments »
One of my large consulting clients uses Amazon Web Services (AWS) to host their popular digital media properties. AWS is the next generation of website hosting, providing advanced services to website owners, such as quickly scaling the number of used servers up or down to meet website traffic demands. Many websites, including my own, have [...]
Posted on January 10th, 2009 by Nathan Gwilliam
Filed under: e-Business | 1 Comment »
Despite a declining economy, industry experts are projecting an increase in online advertising spending. eMarketer’s projection, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is 8.9% over the $23.6 billion that will be spent in 2008, and pretty good considering how other advertising formats are [...]
Posted on November 25th, 2008 by Nathan Gwilliam
Filed under: Advertising, Internet Marketing, Monetization, e-Business | No Comments »
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