When Facebook started, it was a vertical social network of Harvard students, but it has grown to become the social network for everyone. Facebook now dominates social networking, with more than 500 million active users and more than 700 billion minutes spent on Facebook per month.
However, it is becoming increasingly difficult for Facebook to [...]
Posted on December 3rd, 2010 by Nathan Gwilliam
Filed under: Online Communities, Social Networking | No Comments »
A viral coefficient is the number of new community members, on average, that each community member brings to the community. A viral coefficient of 1 means that each member will bring 1 additional member to the community. One of the secrets to quickly grow social media properties is to maintain a viral coefficient greater than [...]
Posted on March 1st, 2010 by Nathan Gwilliam
Filed under: Online Communities, Social Media, Social Networking, Viral Marketing, e-Business | 2 Comments »
On Tuesday, January 26th we launched Viajamos.com.br, a Brazilian travel social network. We created this site for Azul, a Brazilian airline.
The site was launched at Campus Party, a huge technology event in Sao Paulo 11 days ago. Since that time, we have seen exciting viral growth. Within the last hour, the 30,000th person registered to [...]
Posted on February 6th, 2010 by Nathan Gwilliam
Filed under: Internet Marketing, Online Communities, Social Networking, User-Generated Content, Viral Marketing, e-Business | No Comments »
A few months ago I built GenealogyWise.com for one of my clients. GenealogyWise is a social network for people interested in researching and sharing their genealogy or family history. In just a few months, this social network already has 3,000+ member-created groups on genealogy topics, 14,000+ registered members and large amounts of user-generated content.
One of the [...]
Posted on September 30th, 2009 by Nathan Gwilliam
Filed under: Online Communities, Social Networking, Viral Marketing | No Comments »
“Approximately once a decade, a radical new technology emerges that fundamentally changes the business landscape. In every case, regardless of prior competitive dynamics, businesses that understand and appropriately adopt the technology win, while those that fail to do so lose. In the 1970s, this was mainframe computing. IN the 1980s, it was the PC. In [...]
Posted on September 8th, 2009 by Nathan Gwilliam
Filed under: Business Management, Entrepreneurship, Internet Marketing, Monetization, Online Communities, Social Media, Social Networking, User-Generated Content, e-Business, e-Commerce | No Comments »
I’m doing consulting work for a new social network for LDS business professionals. We’ve thought of names such as LDSnetworking.com, LDSnetwork.com, LDSconnection.com, LDSprofessionals.com, LDSlink.com, LDSspace.com, LDSconnections.com, LDSBizLink.com and vartions conaining “Mormon” and “LatterDay” instead of “LDS”. The owner would love something less literal, such as TheHive.com (but that’s already taken). He’s offering $500 for the [...]
Posted on March 10th, 2009 by Nathan Gwilliam
Filed under: Social Networking, e-Business | 1 Comment »
This year I started an Internet consulting practice, which has gravitated towards Internet strategy, monetization and marketing. Recently, much of my consulting work has focused on helping businesses to better monetize their websites, social media applications, and mobile device applications.
Monetization through virtual currencies and virtual goods is a topic that has fascinated me recently. Online [...]
Posted on October 24th, 2008 by Nathan Gwilliam
Filed under: Monetization, Online Communities, Social Networking, Virtual Goods, e-Business | No Comments »
A little over a year ago Facebook empowered web developers to create applications that could run on the Facebook platform. This simple decision has propelled Facebook to become one of the most popular sites on the Internet. Now, Facebook is expanding that vision and hopes to allow web developers to use their platform to develop [...]
Posted on July 28th, 2008 by Nathan Gwilliam
Filed under: Innovation, Internet Marketing, Online Communities, Open Source, Social Networking, e-Business | No Comments »
I’ve had the privilege to lead very talented teams in the creation of several of online communities, such as Families.com, Adoption.com, FertilityCommunity.com, and most recently LDS.net. On many occasions people have told me that online communities don’t make money, because the communities are made up in large part of the same people who come [...]
Posted on March 27th, 2008 by Nathan Gwilliam
Filed under: Internet Marketing, Online Communities, Social Networking, e-Business | No Comments »
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