In the meeting Scott shared with the the Millennium Development Goals that were established by 187 nations during the United Nations Convention of 2000.  The goals are as follows:

• Eradicate extreme poverty & hunger
• Achieve universal primary education
• Promote gender equality & empower women
• Reduce child mortality
• Improve maternal health
• Combat HIV/AIDS, malaria & other diseases
• Ensure environmental sustainability
• Develop a global partnership for development

Even though these goals have been in existence for about 9 years, I have never heard of them.  However, I am passionate about these goals and hope to do my little part to achieve them with social media.

• Growing tomatoes to be an anti-viral drug delivery agent.
• Developing an inexpensive device to diagnose malaria.
• Using lasers to enhance immune response from vaccines.
• Infecting malaria-causing mosquitoes with a fungus that inhibits their ability to smell humans.

These grants are given to encourage scientists to pursue bold ideas that could result in breakthroughs related to the prevention and treatment of infectious diseases, such as HIV, malaria, tuberculosis, pneumonia and diarrheal diseases.

The Gates Foundation also announced that it will be spending $73 million to help small farmers in impoverished countries.  This money will be used for a variety of different projects, such as developing drought-tolerant corn, implementing more efficient irrigation, and helping women develop agricultural training programs.

I wonder if God blessed Bill Gates to become one of the world’s richest people because he knew how much good Bill and Melinda would do with the money.

On average, about  16,000 children die from hunger-related causes each day, or one child every five seconds.  About 5.8 million children die from hunger-related issues each year, about double the total population of the state of Utah.  (Source: Black, Robert, Morris, Saul, & Jennifer Bryce. “Where and Why Are 10 Million Children Dying Every Year?” The Lancet 361:2226-2234. 2003.)

If all of the hungry people in the world were combined, the total number would be large enough to be the world’s third-largest country, and more than three times the population of the entire United States.

2007 World Population Rankings

(Source: The Orphan Foundation and State of Food Insecurity in the World, 2008 FAO.”Food Security Statistics”)

Hunger is essentially the most extreme form of poverty, a state in which individuals or families cannot afford to meet their most basic need for food (Source: Are We On Track To End Hunger? Hunger Report 2004. Bread for the World Institute. 2004.)  Hunger manifests itself in many ways other than starvation and famine. Most poor people who battle hunger deal with chronic undernourishment and vitamin or mineral deficiencies, which result in stunted growth, weakness and heightened susceptibility to illness. (Source: Are We On Track To End Hunger? Hunger Report 2004. Bread for the World Institute. 2004.)  Undernourishment negatively affects people’s health, productivity, sense of hope and overall well-being. A lack of food can stunt growth, slow thinking, sap energy, hinder fetal development and contribute to mental retardation.  (Source: State of Food Insecurity in the World, 2008 FAO.”Food Security Statistics”. ) Poor nutrition and calorie deficiencies cause nearly one in three people to die prematurely or have disabilities (Source: “Malnutrition”. World Health Organization.)

Here a a few good websites that are working to fight world hunger:

Action Against Hunger - an international network committed to saving the lives of malnourished children and their families while ensuring access to safe water and sustainable solutions to hunger.

Bread for the World – a non-profit organization focusing on fundraising and lobbying for hunger-related issues.

TheHungerSite.com – by using certain websites, money will be donated to charities that combat hunger issues.

WorldVision – allows you to sponsor a child.

Yesterday Crystal and I purchased the domain name Hunger.net. We would love your thoughts about how we can use digital media and Hunger.net to help solve world hunger.  For example, microlending websites such as Kiva, empower us to help entrepreneurs better provide for their famlies.  Microlending is one of the most effective, sustainable solutions to poverty.  Child sponsorship websites such as WorldVision, help connect great people with and sponsor specific children.  What other ideas do you have about how Hunger.net can make a large-scale difference to help solve world hunger?

Made to Stick talks about a research study that compared the effectiveness of donation requests using different approaches.  One donation request provided statistics about the masses of people in one region of Africa facing hunger and poverty.  The second letter simply told the story of one needy girl from that region and said that all money donated would go to her.   Obviously, the second letter was tremendously more successful.  

People are much more willing to help if they know of a specific need, instead of just helping a cause.  In other words, when people learn of a huge problem they often feel that “someone should do something”, but they feel the problem is too large for them to solve themselves, so they do nothing.  It’s kind of like a room that is so messy you don’t know where to start, so you go do something else.  However, when we connect with a specific person with a specific need, we are much more likely to sacrifice and help, because we know we can do something to make a huge difference to that person with whom we are connected.  The specific connection makes the service much more real and meaningful. 

The Adoption.com Photolisting is an example of this principle that I have observed first hand.   When prospective adoptive parents are able to see pictures and read bios of orphans they often connect with and then adopt a specific child.  Many parents choose to adopt internationally after connecting with a specific child, who otherwise would not have adopted. Many parents who thought they only wanted to adopt a healthy Caucasian infant in the U.S. end up adopting an older, special needs child from a foreign country because of the connection which they formed with that child by using the photolisting.

If I came to your church congregation and spoke about the many foster children in your state who need to be adopted, I might have a few families come talk to me after the service.  However, if I brought 12 of those foster children with me and explained that I needed emergency foster homes for those children that night, ALL of the children would be taken in (if the families were qualified), and most of those children (if not all) would be permanently adopted by families in that congregation.

Think about it.  How many of us would, without a second thought, take in a starving orphan who showed up on our doorstep needing a place to stay?  I believe there is enough food, money, compassion, time, and great people in this world to solve huge social crises such as the world orphan crisis, hunger, needless death to curable diseases, and poverty.  The problem is not a lack of resources, but instead is effectively connecting those resources with great people who would be willing to help.  

So, then the question is how we can create those connections on a scale large enough to solve the otherwise insurmountable social problems in our world.  Kiva has showed us one of the large pieces of this solution by helping to everyday people, like my family, connect with and lend to entrepreneurs in third-world countries.  On-the-ground organizations help qualify and administer the loans.  And, their repayment rate would put to shame EVERY major bank in the United States.  My family tried to make a loan around Christmas time through Kiva, and the system was a little too effective.  There were more than thousands of people making loans and only four entrepreneurs seeking loans.  By the time we read through a newly posted loan and tried to participate in the loan, the full loan had already been fully funded.  There were more people at that time trying to loan than people listed seeking loans.  I just looked at Kiva as I wrote this blog entry, and it looks like there are now 208 active entrepreneurs listed seeking loans.  However, just in the last week more than 2,000 loans have been made by people like you and I, totaling more than $750,000.  This is another example that there is an abundance of great people, food, money, compassion and time to solve the world’s greatest social problems.  We just have to figure out how to create the specific connections.  

I want to build my future career greatly around this concept of creating connections to solve world social crises.  How can we more effectively build connections between great people in need and the great people who would love to help if they were just connected with specific situations? 

· GoTo/Overture (became Yahoo Search Marketing) – paid inclusion search engine that was renamed Yahoo! Search Marketing after it was purchased by Yahoo to compete with Google AdSense.

· CitySearch – local city guides, acquired by IAC/InterActiveCorp.

· Commission Junction – affiliate marketing leader purchased by ValueClick.

· Insider Pages – Yellow Pages written by friends; a local search engine built around the concept that the best way to find a local business is through a personal recommendation. The Insider Pages community has written over 500,000 user-generated reviews of local businesses across the USA. The company was acquired by CitySearch/IAC in 2007.

· The DotTV Corporation – licensed the rights to the .tv domain, and sends the island nation of Tuvalu enough money from this license that it was able to join the United Nations. The company was acquired by VeriSign in 2001.

· eSolar – makes electricity generation from large scale solar thermal plants cost-competitive with fossil fuels. With mirrors that are 100 to 300 times smaller than conventional designs, eSolar’s product affords substantial advantages, including a 50 percent cost reduction. eSolar just received $10 million from Google and developed the solar power for the Google campus.

· Aptera Motors – is building lightweight, low cost composite electric and plug-in hybrid vehicles that are safe and reliable. By employing patent pending low cost composite manufacturing methods and cutting edge computational fluid dynamics, the company’s first car, the Aptera typ-1 will be available for under $30,000.

· Snap – is dedicated to getting users to results they really want faster. Snap.com delivers superior relevance and visual, rich and interactive search results to broadband users, and offers risk-free, flexible Cost-Per-Action advertising to advertisers. The company’s Snap Shots service is an open platform for delivering contextually relevant content such as stock quotes, streaming audio or video, product information and more, directly to users as they browse the web. (I have implemented Snap technology on this blog.)

· Tickets.com –a leading provider of tickets for sports and entertainment events worldwide.

· Compete – web analytics website that allows visitors to view and compare traffic to websites around the world (a site I use constantly).

· eToys.com – internet toy retailer, purchased by KB Toys.

· Picasa – a digital photo organizer for the PC that was widely reviewed as the best product on that platform. The company was acquired by Google in 2004.

· WeddingChannel.com – a central resource for couples about to get married. The site attracts millions of unique visitors each month and contains the bridal registries of a wide variety of retailers. WeddingChannel.com merged with The Knot in 2006.

· PayMyBills.com – online bill payment service acquired by PayTrust.

· Intranets.com – provided on-demand collaboration services — an “instant intranet” — for small businesses or departments and groups inside large organizations. By the time it was acquired by WebEx Communications in 2005, it had amassed over 300,000 paying subscribers and 10,000 corporate sites.

· NetZero – one of the first companies to offer free, ad-supported dial-up Internet services. It expanded its services with low-cost access in 2001. In that same year, it merged with Juno Online Services to form United Online. United Online is publicly traded on the Nasdaq stock exchange (Nasdaq: UNTD).

· HomesDirect – quickly became the largest online auction site for foreclosed properties with more than 10,000 homes sold per month. It was acquired by eBay in 2001.

· AirWave Wireless – a leading provider of specialized tools to centrally manage large, multi-vendor wireless LAN, mesh, and WiMAX networks.

· Free-PC – an opportunity to deliver free PCs to consumers, with the costs fully borne by advertising revenue. After providing free computers and Internet access to 20,000 customers in just a few short months, the company was acquired by eMachines.

· Energy Innovations – delivers cost-effective, grid-competitive solar electric power. It is currently developing the Sunflower, the first high-concentration PV system designed for commercial rooftop and adjacent ground-mounted applications.

· X-1 Technologies – changes the way corporate information is accessed and acted upon by end users. The company pioneered fast-as-you-type searching, intuitive interface, file and email previewing, the ability to save searches, and the ability to act on the found email or files. X1 is now available in both desktop and enterprise editions.

· New.net – provides more logical web address ending suffixes such as .travel and .shop. By partnering with Internet service providers to enable these new addresses to be recognized, the company sought to expand the market for web addresses and make it easier for users to find sites of interest. The company was acquired by Vendare Media (now Connexus) in 2004.

· Partsearch – a leading provider of Outsourced Parts Management (OPM) solutions.

· Infinia – improves the quality of life by changing how the world generates and uses energy. Having developed and delivered innovative Stirling engines and generators since 1985, the company’s technology is at the core of residential combined heat and power appliances currently being commercialized worldwide.

· Cooking.com – the leading online superstore for all things related to cooking.

· Desktop Factory – developed a breakthrough desktop 3D printer with capabilities similar to traditional rapid prototyping systems costing tens of thousands of dollars more. Combining high performance and low cost in a desktop size, this printer will allow three-dimensional printing to become pervasive in business, schools and homes.

· Perfect Market – an automated search engine marketing company that helps online publishers monetize content. The company maximizes the profitability of publishers’ pages by adjusting the amount spent with each traffic partner as calculated by Perfect Market’s proprietary algorithms through a closed loop feedback system. The high degree of automation provided by their patent-pending SEMgine™ technology is the key to profitably monetizing content that would otherwise remain invisible to Web searchers.

· InternetBrands – is a leading operator of media and e-commerce sites for “large ticket” consumer purchases, such as cars, real estate, mortgages, and travel. InternetBrands operates a portfolio of websites with 34 million visitors and 458 million page views in March 2008. In April, Internet Brands purchased five new websites, including FitDay.com. Some of the other InternetBrands websites include:

o CarsDirect

o Autos.com

o VacationHomes

o ApartmentRentals

o Loan

o CruiseReviews

o BikeForums

o Vamoose

o DVDtalk

o FamilyCorner

o FlyerTalk

o HorseTopia

o HuntingNet

o World66

o WikiTravel

o vBulletin (powers the Adoption.com Forums.)

o And many others.

IdeaLab was the simultaneous home to about 50 dot-coms at the height of the Internet bubble. After the burst of the bubble, Bill and IdeaLab went through some dark times. They had taken private placement funds at a $9 billion valuation, but then dropped in value to an estimated $500 million. Both sides eventually came to terms and dropped the suit.

After the dotcom crash Gross and IdeaLab shifted their focus to “big, impactful, change-the-world companies”. They felt it was going to take at least five years to get any company profitable, so they needed to focus on much bigger opportunities to make the effort worth while. Gross says, “We slowed our pace dramatically. We still had 20 ideas a month, but we just rejected 20 a month for six months, before we started one.”

Now, IdeaLab focuses on about 16 companies in a much more diverse portfolio. Bill is starting fewer new ventures, showing more restraint in which companies he starts, holding his companies longer, and trying to stay further out of the way of his management teams while they do their jobs.

IdeaLab has been a dream for a serial entrepreneur such as Bill Gross. He has all of the entrepreneurial tools he needs to create great businesses, and the business incubator allows him to spin of many ideas simultaneously. However, even with his phenomenal resources and talent, some of his businesses have failed. He has learned from these mistakes, and has modified the IdeaLab strategy.

Bill Gross said: “We found after starting fifty Internet companies after five years, the ones which succeeded were the ones with protect-able, intellectual property. It was not time to market, it was not how fast or lightweight the company was. It was how deep a reach, how proprietary, and what differentiation and barriers to entry those companies had so that others wouldn’t copy our idea. It led us to say–that building stuff was not bad. It wasn’t that assembly lines were a bad thing; it’s just that building things without protect-able differentiation is bad. We thought we should start companies in all our areas of expertise, as long as it meets the criteria of making an important difference to the world, that it meets the criteria of having fundamental demand, as well as meeting the criteria of company structure–protect-able, differentiable barriers to competitive entry. All our energy companies have that all in spades. In all aspects, they are large opportunities, with big potential impact, and also have patent protection and trade secrets that make it hard to copy the idea. We’ll continue to start Internet companies, too, but put them through the same test — big impact on the market, big potential, and intellectual property. “

What can I learn from Bill Gross as I create my new ventures? I am particularly impressed with his focus on social entrepreneurship, as many of his ventures make the world better, such as the clean energy companies. Life is to short to spend it just building businesses that make money. There are plenty of ideas and opportunities. I need to focus on those ideas that make a large social contribution in addition to making a profit.

I am impressed that Bill Gross and the IdeaLab team discipline themselves to toss out so many good ideas so that they can pursue the great ideas. I need to focus on fewer ideas that have the potential to be really big. I need to select ventures that have substantial demand, and have protect-able barriers of entry.

(Source: I gleaned information to write this blog entry from various sources, such as Wikipedia, the IdeaLab website, and news articles.)

• According to a recent study, people who spend money on others are happier than people who spend it on themselves.  So, in theory we can buy happiness with money. We just buy happiness by spending our money on other people in ways that make a meaningful difference.  By this standard, Melinda Gates might be one of the happiest people on earth (exaggeration intended to make point).  Since 2000, the Bill & Melinda Gates Foundation has committed $16.3 billion in grants to programs that range from global health and development initiatives and the U.S. educational system. It currently oversees an endowment of roughly $38 billion. Its assets include a gift by billionaire Warren Buffet, who in 2006 announced he would bestow the majority of his fortune, in annual installments, to the couple’s foundation.

• The Gates Foundation has two driving principles: “All lives — no matter where they are being lived — have equal value,” and “To whom much is given, much is expected.”

• “We say, where are the biggest places that need change in the world and what is it we might impact?” Gates said. “We are the catalyst in many cases — or the voice for the diseases we’ve chosen.”

• Melinda cried tears of “unbelievable joy” after learning of Warren Buffet’s decision to hand over most of his wealth to her organization.  She said the gracious donation has allowed the foundation to supplement its health programs by addressing issues such as the elimination of poverty.

Read the article.

Kiva works to qualify and monitor microfinance institutions (”Field Partners”) around the world. Then, these Field Partners post profiles of qualified local entrepreneurs on the Kiva website. Then, individual lenders (like you and I) can read through the profiles of business opportunities and decide which we would like to fund. Individual lenders can contribute just a few dollars, or the entire amount needed. Many requested loans are for just a few hundred dollars.

Once the needed capital is raised, Kiva sends the funds to the Field Partner, which distributes and administers the funds. The local entrepreneur then uses the funds to start or improve a business, or in some cases to improve living conditions. The borrower is supported by the Field Partner and often by a borrowing support group in the local community. Here are some examples of lending opportunities on Kiva:

• Help a fisherman buy a refrigerator in Azerbaijan.
• Improve a restaurant in Pakistan.
• Increase inventory in a spare parts stand in Ghana.
• Increase inventory for a timber business in Tanzania.
• Buy farming equipment and supplies in Samoa.

During the course of the loan, which usually lasts 6-8 months, the lender can receive journal updates and track repayments. Eventually, as the borrower repays the Field Partner, those funds are then returned to Kiva. Kiva claims that its borrowers have a historical repayment rate of 99.7%. Once the loan is fully repaid, the lender can elect to withdraw the funds, or to re-invest the funds in another lending opportunity. Lenders can choose to invest smaller amounts in a larger number of lending opportunities, and keep a portfolio of loans in which they are participating.

Field Partners do charge an interest rate to the borrowers, but Kiva will not work with organizations that charge too high of a rate. Kiva lenders do not receive interest because of U.S. government regulation. However, PayPal waives all transaction fees, so 100% of the funds loaned reach the entrepreneurs in developing countries.

According to Kiva, as of April 13, 2008, 40,577 loans totaling $27,502,710 have been made by 277,535 lenders through Kiva with an average loan size is $520.20.

I believe that most people who learn about Kiva are moved to help. So, what can we do to help? We can obviously choose to start lending, even if it is a very small amount. We can give Kiva gift certificates for birthdays and holiday gifts. Families could save their change, and together select the people to receiver their loans. We can also ask that others make contributions to our Kiva account for their gifts to us. I would LOVE to receive a Kiva contribution as a gift, because it would be far more meaningful to me than traditional gifts.

In addition to Kiva, eBay also operates a similar project, MicroPlace.

Google Grants are awarded in the form of free AdWords advertising.  The AdWords advertising helps these organizations increase awareness to their causes and traffic to their websites. If your organization already uses AdSense program, it is not eligible to apply for a grant.

Find out if your organization is eligible.

According Jim Collins and Jerry Porras in Build to Last, the “tyranny of the OR” leads businesses to feel that they can only choose one option or the other, but not both, such as:

• Change OR stability,
• Conservative OR bold,
• Low cost OR high quality,
• Creative autonomy OR consistency and control,
• Invest in future OR do well in short-term,
• Make progress through methodical planning OR by opportunistic groping,
• Shareholder returns OR good for world,
• Values driven OR profit driven.

Visionary companies embrace the “genius of the AND”, the ability to embrace both extremes at the same time. They figure out how to have one option AND the other simultaneously. Does this seem irrational and unrealistic? Possibly, but this is exactly what visionary companies are able to do.

I believe in implementing the “AND” principle in as many situations as reasonably possible. I believe that businesses can be profitable AND values-driven, which is the heart of “social enterprise”, and can result in even greater profitability, as with Adoption.com. I believe businesses can have low cost AND high quality, ad demonstrated by Wal-Mart or Google business applications.

I believe businesses can protect the core business AND relentlessly stimulate progress, as every visionary company seems to have found a means to accomplish. Sam Walton (Wal-Mart founder) said:

You can’t just keep doing what works one time, because everything around you is always changing. To succeed, you have to stay out in front of the change.

Find Built to Last: Successful Habits of Visionary Companies at Amazon.com.

(Source: Built to Last)

The following list shows the core ideologies of the Visionary Companies:

3M

• Innovation; “Thou shalt not kill a new product idea”
• Absolute integrity
• Respect for individual initiative and personal growth
• Tolerance for honest mistakes
• Product quality and reliability
• “Our real business is solving problems”

American Express

• Heroic customer service
• Worldwide reliability of services
• Encouragement of individual initiative

Boeing

• Being on the leading edge of aeronautics; being pioneers
• Tackling huge challenges and risks
• Product safety and quality
• Integrity and ethical business
• To “eat, breathe, and sleep the world of aeronautics”

Citicorp

• Expansionism–of size, of services offered, of geographic presence
• Being out front-such as biggest, best, most innovative, most profitable
• Autonomy and entrepreneurship (via decentralization)
• Meritocracy
• Aggressiveness and self-confidence

Ford

• People as the source of our strength
• Products as the “end result of our efforts” (we are about cars)
• Basic honesty and integrity

General Electric

• Improving the quality of life through technology and innovation
• Interdependent balance between responsibility to customers, employees, society, and shareholders (no clear hierarchy)
• Individual responsibility and opportunity
• Honesty and integrity

Hewlett-Packard

• Technical contribution to the fields in which we participate
• Respect and opportunity for HP people, including the opportunity to share in the success of the enterprise
• Contribution and responsibility to the communities in which we operate
• Affordable quality for HP customers
• Profit and growth as a means to make all of the other values and objectives possible

IBM

• Give full consideration to the individual employee
• Spend a lot of time making customers happy
• Go the last mile to do things right; seek superiority in all we undertake

Johnson & Johnson

• The company exists “to alleviate pain and disease”
• “We have a hierarchy of responsibilities: customers first, employees second, society at large third, and shareholders fourth”
• Individual opportunity and reward based on merit
• Decentralization = Creativity = Productivity

Marriott

• Friendly service & excellent value; “make people away from home feel that they’re among friends and really wanted”
• People are number 1–treat them well, expect a lot, and the rest wil follow
• Work hard, yet keep it fun
• Continual self-improvement
• Overcoming adversity to build character

Merck

• “We are in the business of preserving and improving human life. All of our actions must be measured by our success in achieving this goal.”
• Honesty and integrity
• Corporate social responsibility
• Science-based innovation, not imitation
• Unequivocal excellence in all aspects of the company
• Profit, but profit from work that benefits humanity

Motorola

• The company exists “to honorably serve the community by providing products and services of superior quality at a fair price”
• Continuous self-renewal
• Tapping the “latent creative power within us”
• Continual improvement in all that the company does–in ideas, in quality, in customer satisfaction
• Treat each employee with dignity, as an individual
• Honesty, integrity, and ethics in all aspects of business

Nordstrom

• Service to the customer above all else
• Hard work and productivity
• Continuous improvement, never being satisfied
• Excellence in reputation, being part of something special

Procter & Gamble

• Product excellence
• Continuous self-improvement
• Honesty and fairness
• Respect and concern for the individual

Sony

• To experience the sheer joy that comes from the advancement, application, and innovation of technology that benefits the general public
• To elevate the Japanese culture and national status
• Being a pioneer–not following others, but doing the impossible
• Respecting and encouraging each individual’s ability and creativity

Wal-Mart

• “We exist to provide value to our customers”–to make their lives better via lower prices and greater selection; all else is secondary
• Swim upstream, buck conventional wisdom
• Be in partnership with employees
• Work with passion, commitment, and enthusiasm
• Run lean
• Pursue ever-higher goals

Walt Disney

• No cynicism allowed
• Fanatical attention to consistency and detail
• Continuous progress via creativity, dreams and imagination
• Financial control and preservation of Disney’s “magic” image
• “To bring happiness to millions” and to celebrate, nurture, and promulgate “wholesome American values.”

Visionary companies can, and usually do evolve into exciting new business ideas, yet they remain guided by their core ideology.

It is interesting to note that none of the Visionary Companies had more than six core ideologies. More than that becomes too difficult for everyone to remember. The core ideology should be simple enough and thoroughly indoctrinated so that all team member can recite them and apply them. The core ideology should not revolve around fads or trends, or change with the market. They should be the guiding stars for the direction of the company.

Jack Welch, the legendary CEO of GE said:

Numbers and values. We don’t have the final answer here–at least I don’t. People who make the numbers and share our values go onward and upward. People who miss the numbers and share our values get a second chance. People with no values and no numbers–easy call. The problem is with those who make the numbers but don’t share the values… We try to persuade them; we wrestle with them; we agonize over these people.

Although it appears to be essential for businesses to develop core ideologies and alignment with team members to those core ideologies, businesses will not be successful with core ideologies alone. Well articulated intentions are important, however it is more important to translate those intentions into concrete goals, or “mechanisms with teeth”, which can transform a wannabe company into a sustainable great company.

Find Built to Last: Successful Habits of Visionary Companies at Amazon.com.

(Source: Built to Last)