“Approximately once a decade, a radical new technology emerges that fundamentally changes the business landscape. In every case, regardless of prior competitive dynamics, businesses that understand and appropriately adopt the technology win, while those that fail to do so lose. In the 1970s, this was mainframe computing. IN the 1980s, it was the PC. In [...]
Posted on September 8th, 2009 by Nathan Gwilliam
Filed under: Business Management, Entrepreneurship, Internet Marketing, Monetization, Online Communities, Social Media, Social Networking, User-Generated Content, e-Business, e-Commerce | No Comments »
Despite a declining economy, industry experts are projecting an increase in online advertising spending. eMarketer’s projection, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is 8.9% over the $23.6 billion that will be spent in 2008, and pretty good considering how other advertising formats are [...]
Posted on November 25th, 2008 by Nathan Gwilliam
Filed under: Advertising, Internet Marketing, Monetization, e-Business | No Comments »
This year I started an Internet consulting practice, which has gravitated towards Internet strategy, monetization and marketing. Recently, much of my consulting work has focused on helping businesses to better monetize their websites, social media applications, and mobile device applications.
Monetization through virtual currencies and virtual goods is a topic that has fascinated me recently. Online [...]
Posted on October 24th, 2008 by Nathan Gwilliam
Filed under: Monetization, Online Communities, Social Networking, Virtual Goods, e-Business | No Comments »
