Despite a declining economy, industry experts are projecting an increase in online advertising spending. eMarketer’s projection, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is 8.9% over the $23.6 billion that will be spent in 2008, and pretty good considering how other advertising formats are […]
Posted on November 25th, 2008 by admin
Filed under: Advertising, Internet Marketing, Monetization, e-Business | No Comments »
A little over a year ago Facebook empowered web developers to create applications that could run on the Facebook platform. This simple decision has propelled Facebook to become one of the most popular sites on the Internet. Now, Facebook is expanding that vision and hopes to allow web developers to use their platform to develop […]
Posted on July 28th, 2008 by admin
Filed under: Innovation, Internet Marketing, Online Communities, Open Source, Social Networking, e-Business | No Comments »
Ward Andrews recently asked me which ad networks are the best to maximize revenues for website publishers. The following blog entry is a modified version of my email to him.
First, selecting the best ad network often depends on the niche of your site. For example, if you have developed a classic cars site […]
Posted on May 28th, 2008 by admin
Filed under: Advertising, Internet Marketing, Mergers & Acquisitions, e-Business | 1 Comment »
Each year, the Mesa Arizona LDS Temple hosts the largest annual, outdoor easter pageant with hundreds of cast members, an enormous set, and amazing costumes and music. The pageant has been held annually for 70 years, and I have had the privilege of attending many times.
This year, in addition to the pageant itself, the […]
Posted on April 27th, 2008 by admin
Filed under: Internet Marketing, Jesus Christ, Online Missionary Work, Viral Marketing | No Comments »
If you work with a 501c3 non-profit organization that provides a community service to help the world in areas such as science and technology, education, global public health, the environment, youth advocacy, and the arts, […]
Posted on April 16th, 2008 by admin
Filed under: Charity, Google, Internet Marketing, Social Enterprise | No Comments »
When you want to buy a new car, do you go to the auto manufacturers’ websites (i.e. Ford.com or Chevrolet.com) to find out which vehicle is the best, or would you prefer to go to a 3rd-party auto website where you could read hundreds of car reviews and ratings by vehicle owners? Which information […]
Posted on April 6th, 2008 by admin
Filed under: Business Management, Internet Marketing, Viral Marketing, e-Business | No Comments »
Last year I took an insightful MBA marketing class from Dr. Gary Rhodes and Dr. Michael Swenson. The concept which stood out the most to me in their course was that we should “sell to the swing group through the eyes of the love group.”
When Dr. Rhodes and Dr. Swenson taught this principle, they […]
Posted on April 3rd, 2008 by admin
Filed under: Adoption, BYU Marriott School, Business Management, Internet Marketing | 2 Comments »
I have implemented a new Subscribe feature which allows readers of this blog to subscribe for free and be emailed when new posts are added.
This new feature is powered by FeedBurner and only took a few minutes to implement. Not only does this service send my subscribers updates via email, but it also provides […]
Posted on April 3rd, 2008 by admin
Filed under: Google, Internet Marketing, Mergers & Acquisitions | No Comments »
Get this badge for your Web site
The More Good Foundation has produced “badges” (see example above), which are graphical icons that can be added to a website, a blog or a social networking page to do online missionary work. People who click on the image are sent to LDS.net. Visit this page to see samples […]
Posted on March 27th, 2008 by admin
Filed under: Faith, Internet Marketing, Jesus Christ, Online Missionary Work | No Comments »
I’ve had the privilege to lead very talented teams in the creation of several of online communities, such as Families.com, Adoption.com, FertilityCommunity.com, and most recently LDS.net. On many occasions people have told me that online communities don’t make money, because the communities are made up in large part of the same people who come […]
Posted on March 27th, 2008 by admin
Filed under: Internet Marketing, Online Communities, Social Networking, e-Business | No Comments »
