Last year I took an insightful MBA marketing class from Dr. Gary Rhodes and Dr. Michael Swenson. The concept which stood out the most to me in their course was that we should “sell to the swing group through the eyes of the love group.”
When Dr. Rhodes and Dr. Swenson taught this principle, they [...]
Posted on April 3rd, 2008 by Nathan Gwilliam
Filed under: Adoption, BYU Marriott School, Business Management, Internet Marketing | 3 Comments »
Last Monday I began a 2-year MBA program at Brigham Young University, and all of last week I participated in an intensive, full-time introduction to the program. I was thoroughly surprised and impressed by the quality of the teaching and am excited to be able to be able to learn from such high-quality professors.
Some [...]
Posted on August 5th, 2007 by Nathan Gwilliam
Filed under: BYU Marriott School, Business Management, Entrepreneurship, Ethics, Mergers & Acquisitions, Self Improvement | No Comments »
One of the focuses of this blog is “social enterprise”. My good friend, Ward Andrews, recently asked me to define this term and mission of my blog. A social enterprise is a business (for-profit or non-profit) which has a socially driven mission. For example, Adoption.com, is a website which operates a [...]
Posted on June 20th, 2007 by Nathan Gwilliam
Filed under: Adoption, BYU Marriott School, Education, Entrepreneurship, Social Enterprise, e-Business | No Comments »
When I started my first company, about 10 years ago, I dropped out of school and moved back to Arizona. My father gave us a file storage area that was about 12′ x 5′ that we used as the corporate offices for Adoption.com. I got free rent living at home and mooched food off my [...]
Posted on June 10th, 2007 by Nathan Gwilliam
Filed under: Adoption, BYU Marriott School, Education, Family, Self Improvement | No Comments »
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