Sell to the Swing Group through the Eyes of the Love Group

Last year I took an insightful MBA marketing class from Dr. Gary Rhodes and Dr. Michael Swenson. The concept which stood out the most to me in their course was that we should “sell to the swing group through the eyes of the love group.”
When Dr. Rhodes and Dr. Swenson taught this principle, they […]

My First Week as an MBA Student

Last Monday I began a 2-year MBA program at Brigham Young University, and all of last week I participated in an intensive, full-time introduction to the program. I was thoroughly surprised and impressed by the quality of the teaching and am excited to be able to be able to learn from such high-quality professors.
Some […]

What is Social Enterprise?

One of the focuses of this blog is “social enterprise”. My good friend, Ward Andrews, recently asked me to define this term and mission of my blog. A social enterprise is a business (for-profit or non-profit) which has a socially driven mission. For example, Adoption.com, is a website which operates a […]

The Value of a College Education

When I started my first company, about 10 years ago, I dropped out of school and moved back to Arizona. My father gave us a file storage area that was about 12′ x 5′ that we used as the corporate offices for Adoption.com. I got free rent living at home and mooched food off my […]