Last year I took an insightful MBA marketing class from Dr. Gary Rhodes and Dr. Michael Swenson. The concept which stood out the most to me in their course was that we should “sell to the swing group through the eyes of the love group.”
When Dr. Rhodes and Dr. Swenson taught this principle, they […]
Posted on April 3rd, 2008 by admin
Filed under: Adoption, BYU Marriott School, Business Management, Internet Marketing | 2 Comments »
Disneyland and Disneyworld are the most famous and successful theme parks in the world. The Walt Disney Company is now the third largest entertainment company in the world with 133,000 employees and $60 Billion in revenue. According to Fortune magazine, in 2007, Disney is America’s most admired entertainment company.
According to Newsweek, the Disney brand is […]
Posted on March 25th, 2008 by admin
Filed under: Adoption, Book Reviews, Business Management, Entrepreneurship, Faith, Innovation, Leadership, Life Lessons, Self Improvement | No Comments »
What did small businesses do without Google? In this blog entry I’m not referring to the Goolge search functionality, although that has revolutionized the accessibility of information. I am instead referring to the lesser known tools that Google has made available to small businesses. Nearly all of these tools are available for free, […]
Posted on March 22nd, 2008 by admin
Filed under: Business Management, Entrepreneurship, Google, Innovation, Internet Marketing, My Sites, Web Analytics, e-Business, e-Commerce | 2 Comments »
This month Fortune magazine released their “Most Admired Company” rankings. This year Apple is at the top, and never, in the 26 year history of this award has the winning company so closely resembled a one-man show.
Steve Jobs was the charismatic boy wonder who started Apple in 1976 in his garage. By age […]
Posted on March 21st, 2008 by admin
Filed under: Business Management, Entrepreneurship, Leadership, e-Business | No Comments »
Last Monday I began a 2-year MBA program at Brigham Young University, and all of last week I participated in an intensive, full-time introduction to the program. I was thoroughly surprised and impressed by the quality of the teaching and am excited to be able to be able to learn from such high-quality professors.
Some […]
Posted on August 5th, 2007 by admin
Filed under: BYU Marriott School, Business Management, Entrepreneurship, Ethics, Mergers & Acquisitions, Self Improvement | No Comments »
Most of the challenges we face in our lives can be overcome through hard work and perseverance. I have been inspired by famous perseverance quotes such as “Quitters never win and winners never quit” from Vince Lombardi. I have come to believe this is misguided advice.
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Posted on August 5th, 2007 by admin
Filed under: Book Reviews, Business Management, Life Lessons, Self Improvement | No Comments »
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