Despite a declining economy, industry experts are projecting an increase in online advertising spending. eMarketer’s projection, benchmarked against the latest Interactive Advertising Bureau (IAB) and PricewaterhouseCoopers (PwC) data, puts online ad spending at $25.7 billion in 2009. That is 8.9% over the $23.6 billion that will be spent in 2008, and pretty good considering how other advertising formats are [...]
Ward Andrews recently asked me which ad networks are the best to maximize revenues for website publishers. The following blog entry is a modified version of my email to him.
First, selecting the best ad network often depends on the niche of your site. For example, if you have developed a classic cars site [...]