A viral coefficient is the number of new community members, on average, that each community member brings to the community. A viral coefficient of 1 means that each member will bring 1 additional member to the community. One of the secrets to quickly grow social media properties is to maintain a viral coefficient greater than [...]
Posted on March 1st, 2010 by Nathan Gwilliam
Filed under: Online Communities, Social Media, Social Networking, Viral Marketing, e-Business | 1 Comment »
